After your Home Page, your About Us page is the most important supporting asset you can include on your main website. No, really. It’s the difference between a potential customer thinking, “This brand gets me,” and closing the tab faster than you can say, “We leverage AI-powered solutions to revolutionize the…” (ugh, please don’t).

Because the truth is, people aren’t just looking for products or services, they’re looking for brands they can connect with. They want to work with companies that share their struggles, speak their language, and actually understand what they’re up against.

And your About Us page? It’s your way of answering the question: Yeah, but who are you, really?

The About Page That Converts

Forget the robotic corporate-speak. A great About Page reads like a natural, engaging conversation. Think of it as telling your story over coffee, not delivering a keynote at an industry conference.

Here’s how to do it:

Punchy Headline That Actually Says Something

Your headline needs to set the tone and tell people what you stand for — without sounding like it was written by an AI bot stuck in “corporate mission statement” mode.

Good examples:

• You Run Marketing Alone. SimplerWork Makes It Easier.
• Power Tools for Marketers Who Have to Do Everything.
• Marketing Workload Overwhelming? Let’s Fix That.

Bad examples:

• We Are Passionate About Innovation and Excellence in AI Marketing. (…Are you though?)
• Welcome to SimplerWork, Where Marketing Meets Simplicity. (This says literally nothing.)

Tell a Story (But Make It About Them)

Here’s the mistake most companies make: they think the About Page is an autobiography. It’s not.

Your visitor doesn’t actually care about when you incorporated or what year you had your “aha!” moment – unless you tell it in a way that makes them see themselves in your journey.

How to Do It Right (Example)

Instead of this:

SimplerWork was founded in 2024 with the mission of creating AI-powered marketing tools.

Try this:

You know that feeling when you’re juggling 10 marketing tasks, and you just need something — anything — to make your life easier? We’ve been there.

For years, we worked in corporate marketing and operations, fighting against bloated tools that made simple tasks harder than they needed to be. When AI tools hit the market, we saw the potential — but also the problem: most of them were built for techies, not marketers.

So, we left our jobs and built SimplerWork: marketing power tools that actually fit into your workflow (without you needing to become an AI expert).

See the difference? One is a story. The other is a press release.

Explain What You Do (But Frame It as a Solution)

Don’t just say what your company does — explain why it matters to the person reading. Your About Page should bridge the gap between what you sell and why someone should care.

How to Do It Right (Example)

Instead of this:

SimplerWork provides AI-powered solutions to help SMEs streamline their marketing efforts.

Try this:

Marketing shouldn’t take up your entire day. But when you’re a one-person team, it does. SimplerWork gives you AI-powered marketing tools built specifically for SMEs — so you can write emails, create LinkedIn posts, and plan campaigns faster (without spending hours second-guessing everything).

It’s about outcomes, not just features.

Prove You’re Legit (Without Bragging)

People trust what others say about you more than what you say about yourself. That’s why References work wonders for job searchers, btw. And that is why social proof belongs on your About Page — but in a way that feels natural.

• What to include:
  Short, powerful testimonials from real users.
  Relevant stats (e.g., “90% of beta users say SimplerWork cuts their content creation time in half”).
  A simple screenshot or example of your product in action.

• What to avoid:
  A wall of text filled with empty claims.
  Buzzwords like “industry-leading” or “cutting-edge AI-driven solutions.”

How to Do It Right (Example)

“I used to spend three hours writing a LinkedIn post. With SimplerWork, I get the same quality in 15 minutes.” — Emily, SME Marketing Manager

Short, clear, and convincing.

Make It Personal (But Don’t Overshare)

A good About Page gives a peek behind the curtain — but without turning into a novel-length team biography. People like knowing there are real humans behind the company, but they don’t need to know what your CEO’s life story is.

What works:

• A short, warm introduction to your team (with a real photo!!).
• A quick sentence or two about why you do what you do.

What doesn’t:

• Full LinkedIn bios.
• LinkedIn profile links for every team member as it only distracts.

How to Do It Right (Example)

We’re a small team with decades of experience in marketing, operations, and strategy. We built SimplerWork because we were tired of complicated, bloated marketing tools — and we knew there had to be a better way. If you’re feeling the same, you’re in the right place.

That’s it. Warm, human, and to the point.

End With an Invitation, Not a Demand

Don’t just slap a “Sign Up Now!” button at the bottom. Instead, frame it as an invitation to join a community of people just like them.

Example CTAs:

• “Marketing shouldn’t be this complicated. Let’s make it easier — together.”
• “You’ve got enough on your plate. Let SimplerWork take some of the weight off — try it free today.”

The Big Takeaway

Your About Page isn’t a company resume — it’s where you prove to visitors that you’re more than just a business. It’s where you say, “Here’s why we exist, and here’s why that should matter to you.”

Ditch the fluff. Talk like a human. Show them you understand their struggles, not just what you sell. Do that, and your About Page becomes more than a webpage — it becomes your strongest selling tool.

Now, go tell your story in a way that actually matters.