- The Tools
The Tools of Your Trade
Shopify figured it out. You probably should, too.
Let’s set the scene. You’re at the bar. You’re halfway through your second drink. Your friend leans in and says:
“You know how everyone keeps saying AI is the future? Yeah. That future showed up three months ago and no one told Bob from accounting. Soon it will be the new baseline!”
Let’s be honest — it’s not yet the baseline everywhere. Not in every industry, not in every small business, and certainly not in every dusty corner of someone’s operations spreadsheet. But here’s the thing: it will be. And soon. And you do not want to be the last one to this party. Because this party comes with smarter output and faster execution. Something that is hard to compete with.
Some companies — like Shopify — got the memo early. Their CEO recently told the whole company: If you’re not using AI in your daily work, you’re basically walking into a Formula 1 race with a unicycle and a dream.
This isn’t about becoming a prompt sorcerer
You don’t need to worship at the altar of ChatGPT or whisper sweet nothings to Claude. You just need to stop doing everything the hard way. Drafting the same email five times? Writing social posts like it’s 2022? Staring at a blank screen hoping “something good” will happen?
That’s the stuff AI can help with. Right now. Quietly. Painlessly.
Shopify made it company-wide. AI isn’t a side project. It’s the expectation. If you can use it and you’re choosing not to, you’re not being noble — you’re being inefficient. Not using it in your day-to-day? You’re falling behind.
And look, this isn’t some Silicon Valley exclusive. This is everyone. Whether you’re running a marketing department or trying to keep a small business from exploding into a fiery ball of admin tasks, the pressure’s the same: do more, with less, and don’t lose your mind in the process.
Small business owners, you’re not off the hook.
If you’re thinking, “But I don’t have time to figure all this out,” I get it. You’re busy. You’ve got real problems, like payroll and a leaky roof and that one product page that still says ‘Lorem Ipsum’ three weeks after launch.
But that’s exactly why you need leverage. You don’t need a full-time AI team. You just need something that does the heavy lifting without making you feel like you’re stuck learning a new language.
That’s where tools like SimplerWork come in. (Yes, that was a pitch, but let’s not make it weird.) We built it because small teams deserve the same kind of unfair advantage that big companies are handing out like candy.
This isn’t replacing people. It’s rescuing them.
AI doesn’t replace your job. It replaces the part of your job that makes you want to fake your own disappearance.
Imagine this; You log into SimplerWork, pick a task — “Write me a newsletter” or “Fix my broken product description” — and it does what a smart assistant would do. If that assistant had zero ego and a caffeine addiction. And you want it different way, no objections, done!
It’s there to give you a running start. To clear the clutter. To make you feel like maybe, just maybe, you’re not behind on everything all the time.
So yeah. The baseline is coming. You can wait for it to hit your industry like a brick through a window — or you can casually lean into it now and pretend you saw it coming all along.
Up to you.
P.S. In case it wasn’t obvious — I’ve been trying to convince you to give SimplerWork a shot. It’s free to try, no friction to it, and comes with a 14-day trial. Might just change how you do marketing.
