- The Tools
The Tools of Your Trade
You ever feel like LinkedIn used to work better? Like, a couple of years ago, you could post something halfway decent, and people would actually see it? Maybe even comment?
Yeah, that’s dead.
These days, everyone knows LinkedIn still kinda works, so they’re all piling in. And now, the platform feels like a conference room where 500 people are talking at the same time, hoping someone — anyone — is paying attention. Spoiler: most of them aren’t, they are just waiting for their turn.
So if you’re trying to grow your presence on LinkedIn in 2025, you’ve got three options:
- Scream louder and hope the algorithm likes you.
- Stop shouting into the void and get noticed in smarter ways.
Look, I’m not saying you shouldn’t post. You probably should. But let’s be honest — organic reach isn’t what it used to be. LinkedIn wants you to pay for visibility, so unless you already have a big audience, most of what you post gets buried before it even has a chance.
And yeah, sure, you could spend months (or years) grinding out posts, hoping the algorithm throws you a bone. But if you don’t have the time — or patience — for that? There’s a better way.
The Power of Commenting (Borrowing Someone Else’s Megaphone)
Instead of begging LinkedIn to show your posts, why not hijack the reach of people it already likes?
That’s where commenting comes in.
A well-placed comment on the right post can put you in front of way more people than your own posts ever could. But not all comments work. You can’t just drop a lazy “Great post!” and expect magic to happen.
Here’s what actually gets you noticed:
- Find posts with reach but low comments. If a post has tons of likes or if you know that this person has a large following, but currently only a handful of replies, that’s your opening. Jump in early, and you’ll be one of the first things people see.
- Add something useful. Expand on the topic, challenge a point, or share an insight from your own experience. Nobody cares about generic praise.
- Subtly position yourself. This is not the place for a sales pitch, but you can hint at what you do.
- Keep it human. If it sounds like a corporate press release, people will scroll right past. Be conversational. Be real.
Done right, a single comment can put you in front of hundreds — sometimes thousands — of the right people.
And here’s the best part: you don’t need a big following to do this. Just show up in the right places, and you’ll get noticed.
Since we’re on the topic, let’s talk about what doesn’t get results in 2025:
- LinkedIn Groups — Yeah, they still exist. No, they’re not worth your time. Most are either dead or full of people dropping links nobody clicks.
- LinkedIn Ads — Want to spend a small fortune to get ignored? Be my guest. Sure, they work for some B2B companies, but for most people trying to build relationships, they feel cold. The engagement is fake, and the leads are… not great.
- Posting into the void and hoping for the best — I mean, you can do this, but it’s a long, slow grind. And if nobody engages, the algorithm won’t help you.
So if you’ve been wondering why your LinkedIn posts aren’t taking off, it’s not you. It’s the game. And the game has changed.
So what’s the move?
- Post when you have something valuable to say.
- But don’t rely on your posts to get seen.
- Instead, get in front of the right people by showing up in their comments.
- Keep it human. No fluff, no weird AI-speak, just real conversations.
And if writing posts (or even comments) feels like too much work? That’s literally how I felt and decided we need to fix that; enter SimplerWork AI Office Suite. Not robotic, over-optimized nonsense — just quick, human-sounding responses that don’t feel like they came from a bot.
